Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
{"ct":"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","iv":"10c57510123effbd4316fa5b3c848c04","s":"36bfada88c647e32"}
Share your thoughts. Click here
Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays