Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Zqnooxr3XU6U+XIWT9o38brNEsEUGXieGmU+YH2RiB8ZvUzGUwIbH7kbGRaN40mNsZWWZRUdEML3z\/+ZCqp2ljXyJJEfFhFX9Xv1kh6uB+eTY9LA\/xjc1mp1zI0EBjq+61SvzAjcY0JAuv8TZfBTghogA4RR0TC+02DLOMpMCJpSHx+nqngguclMVHvfRNy53iqJGKwm5rY\/oqKTBR6+vibOExk6Rz6XcrJdeKAaoT8TVF6mivI8RhK0yTQmZhMkjXmaiWLoo94aN5CuEEjRFMUYyue5JquzsW03LYlJAIkW6O7+aA6vcYGT+X+s1ND5JvCVBYIGAz8YpRjJUuhrxUz6GLZw+44QgoIbj\/cY0vpn1eV0zb6askoTd4\/sEr+xM6VYbqCwop13VDYlWnjwr80CA7+fnevF0GnYQjyxPiA1K0GqYqzLtg6TE2g5wtXZetQL8Yd5I1EVpp2s+RzFtjr8dCc9O2o9onF5yN14b2BkITMrmC++420sfp3xzB+RcavCUiole8ZqxarzjCa5oIMxXFKhKW1WVd3frLSmAq+9tx6PVsLMAG6rrr2r677dejSrpaOSBM08onbTcFkJPxw8MjymRc+Gq8hli\/hwudICPkqLgKHcfsq37Vj13iip5Oo+tumSNRHSRdeUBPGtnh45Jmc\/su\/w1SwCC9cRguU1RTF0rVUFJdLLnvzb+RSs\/wDHr+JO9jvu\/YZTpyn70xtvY3T\/E4NP4oXI4888AwwITT1uyLExro1uDEr2JZxmsIQCeDIrlMOfdyJpWIIpIeSoj4mqOT1X\/gDWUEYRdgD7ji1DulOqGbJA0jRcbvZO6bYk2uSReqQchJFKdUrxCO91jtw8XW+9MXhzGDD0+4tuVjbIcr9Oaf0mXcCxG6goI\/bwpBJnyR8DU7ZV3aVW9AOQv2CYyDel5XQ3al1Z3eDlBeryiSdGs5\/ZN3fyU3OD7+N2Cmakp+EUPiq1xEwQoB5cpTt95nM0sSteByDItIyer8jQaZ2GoN+MmrId31QXVCPjwaCW3CvBH8NKGlzFRIm+jPjHz9HUaVaUhHWi9qH\/nsTtm2xgwICwDPjDmLR8Hzwuj025caDwEpZFxVNd7T3Nfq7D79isDi8xJXnqAA\/fa\/zPQ3WukHPSLtDnopx8x5+RkNPAvYhp\/IBIPA5NOZFNWkPeLf17qWSVAWFPngVJGj4mh+ncqb\/YPvlsN9AyLoh7UefpfcdmRS1tnBWDfo1WxrZ935DIs7kup55lIfCySmDlLWmT7KDBQJz7oIIEVw90Xi5RQ0YYGwdgsX6rrfAPbUJF05lHXnBrZZ8Q74yuN\/DDtWQygq0yOBtFsstNGruZY7K4XSyEPXjVy7W\/I59nk4R00xB83ANIKrTlgxqL7MK+zVUcozzrmQ5DTQNo9BRnJOITGbVmcCmeaKGJRmOP6Je6veKjrI+FtB32Uq6FHGz9lLcyD1L1yrgQmrb7DSwuMKixFSSfjUKQI5SP3agqWHovbDqVYoHddnpMf36roB5V7\/zy9Ek+Hl9FRtX+JlG57jF3BFk5aPj4GV1BbKo\/fn++ba0wXpDCCfidhVUEATBTIm39QvvTOaVld6+ZOMFb15A8n7cLBtGvSoVFel\/n75x6AjOFJchiQF3nQJiMuZlhdrSneP5U6K964\/4unJPuzyt1s+xsNqPFzwXNQans98TyBKIza\/kO5ZFHQxVBbKXGrSyZ2IdSs5ZzQnOUrin0uBUZT5F36h7eIgHCEsW7CHi0b4XMTq2KYIAmnPVUNyUMBdef\/Enql2uGiV6HnRLcXkVcKHP0Rrlp1PGE9O\/B7tOZBJ4IKEaJIzF23je2Yq7yVPPQbdtMRA4EX5yOP0T4CkwO7key6XKDZ+L6kWMcZ0DUQWx8aKZR88l83yKcvVcUdpm\/J201wHpQUKWGen0Pg6nLHfV2FXS091os\/xNj7O1Wn3kx5tZ4cSczx9JHqDrR7rzArt0xC9oNEBXOEgC3w53Qf\/WHHIG958\/qBe6d6lWfOdpPFtT1fJ2cRV5RowAnWNwi+FhZZZ2BjaXJ\/FT++Jjs+Ap4t\/QvlmdUkoB8SdtVxTGvXICYqa7L6HuKsO+dOObzJNY07Vrxj4dmXUikYHw7aBmIJ\/N3JWRJiJPomORYGyEbxAjOw\/H3lyBKBqHxSDREPv8VxCn7yCPjpSSkIZmfo\/J3cyzdim2uKMzUuy3hfodI8ybkOmxfjelSsE1rPipSoblpH3lt46xLRF1vovPpVOYWId5bNfHZ0CrGt+dU10nzrsd9Zn28ZowqzCjrCCdrKSi4aqeurhiyp59wxlBwjjPNvb2YrJYm3hRQpN0zlVD9YOftgBaVtbXD9q3jhy6O7jniwJovB8VIaNICunjjRdu4PHlTXmE0BFzCHWeqbO5L\/rNIv7MG\/Z3FIkXDkVj3CuIEg41xqT4QBgePKDcnUpn92nhE\/Y138u\/nuUTdKX0py9bcmrnbIbGoUgcrIwfpWZwMEfdUHrOKoPId\/UZdGFSzNsiF+aQR2rEfqybd08r8YfyhB+kic5iBka3lvOVprXLDMQqJ5EhDgxuJCAD8w6QOixfMKnXaV7OVeiFRsdmg81J4oRW9cRIGGQhdJk6RFvINzDd9B5jNaSZ8dEdz13q7bUZcVeNNHrzU8IXi5lqNPukitBdTJPPFb7g+R3pj4UhzdO6rjDudgzIfeAU\/V3txWqXe+6y53chLBz6HXI9sl+DXYWj0QuJLYEDq7rQMVkoAvD0W7fhHpO86OJ1Z+0aoINA+6nuuuZ\/dHPYx094JoXJ3v2xDHOjA+Ypa7A1ZmGocdPZqOtSQxx5jOarnZ2l7Z3YxkaKQdDnIQ\/R+f1pB38O+oxb7jnx1EG6\/K9z3T2eFaJ0U\/cEIHIQ1v\/d+jN50XAbh+X1dsk0lUcDsR7hOuwsy3FS7zbhrAF5m2dw4fUo3wLVQEC7IzZNVRd1UgOd01h0eP\/qlttUAUP2\/NexyGUTiwbuejpMJtvI+30\/OGRD6kEKhwIUZkzO1F1JwBIaJK+t9gnQQvTnpKhPo95GGDbVCb7Ok3HAvtHWpufegZI+df7QX\/\/W\/pOehvEeOCFSH6UjLf5d\/WGaIOLlV3oN6TlsN75OyjS02h8vGl7JrbPQddTw3SX3f6QsbdWe75XoBH2Q7W\/Uf\/gs+XRUgjbz45cvClIP1p1q8ba97E9U5QJO92Tsw\/em\/pQErWbqSve98jOI3SWKa1kiPuhe7+sREtDe51O87IaMkB\/Q3Y+dapOLIuGeQybHi8G8g7tDf0VIgzqaCcW7JrLe0Js1pGKsNXIeC8yjtZb8Ab38O\/1ktlTxYnOG2WljmVbMv3NZLQYb3GD8jyQxKj6PNPAM\/Ssr7zOKFQA2ZX\/Ozd\/bP+6JtyjL4P3M8VEWsRhYIB5H5jLIYG24nzhZZIRfrLRn6cphSWWXcS99d807WQoc5CYXdJxhZmsUMXpXjSsfwJD1ogDc1hED5GGNk+qo42DHf9fBHk4XwjvEpq9+Gad6EyK+UD7dANqWQKsYdXsCYkpa5z0t30FAHs95tGTc6tjq6005a0TN5oAhQ0wn8GGZi5dOkQx1lwHeV+PzUNiKUXbTXSvSorbKlQOZIPUd22\/cfxHU2EWJqWla07MLMLlgPNa69l6z7H70lAWcH1ct9gPWs4wLf39pkDulpm1TR5v9jA+imv\/9AxKoMJV7Y28xPRnjr63Hd4QJnbLCvuxdCPdDxYeQ6VxtKUugNJwanatKznIlVCIstkVxZqQnKbJLuRUSf\/iC80FhvQDUVZCSUzHVu99d1JIs+3yQ1pXznNxXfNEDIjtCwmNOlhaos7nNdbXuT7NzQp0UYXyieSvFDyioxqUbijozGAOR1tRKac+x\/kJBCtaC\/I48JD5CvMpgxZi1g8FJ0ETwcMJhoBV3fdX6GOhMVccCBOd02ZtQpS5Ir2hh7TfC8JsMFP\/VLDbLqC8cVv\/vSGmO2TGZXxwgn0Vb6H\/WxbsY5Rltm9NU+d7krqRbf4dzXZiTK+0xd\/7n4S9LrzZzJlaDi00QPf9vUblRt42HfDIojERNZnAjb\/ZxdpU\/Cer8SO6jX40HCABcOciWhEiq9JcmbUvfXRYyOaK36k0hKixPCNR2FsVwt3zYnO1jseD8tlvOdsJQrQUKsSlawy4q6Tg611FGoM2aI2NAPwpLObFnP+XY8aMv\/Ukz98S1vPjP+SBhXJpfZiSgbNSS+Rb1hxFAEtxYb5HaVJGmS\/RZa8YgTZgtuQ7e3948xF0fjfKo4zyXqFJ\/xkgzboXOIVYjts3+Y6YtjJuDD\/cDuUeyLeXoUrtUwVeEF32g2MeLXb0cLFiAxXdWTK87x9\/l+GCMFGvemQuu9pXqRGHRoW+mm4LbBUPLvZxgUr0tP3qR\/KZygkYhpiUbdWkWlfiJfPlyA9u917DCwl\/XofsMjYStAkrMi2gVh0yywH8O2aHrTh7U5jy8w7Nq8UPc34dTLo+qhx7IfvcBVnH06OlgzGGJ8lV7RgzM42VU4wQ\/LVfxZzxpD8njUQf9+BTwrNUGKpIllfzKp3\/Rs5+oYt+COXPKqwD6AaB3Fr4GqmbWCTjl7VIVSqOaoCWZYvXfNmlnNGuUSLUBTB6\/u1vuK9jJA75EARcZlPcQ5ogF6818uTngWkmN23TyRcVJoqVqfGDVBadtYwqhRzrNGPYygmynCe9aAhwQygbKIyF52rDYdgwjk7QIXnjmVE5\/+J8eOfmEQIQGEsoKda4O0KEPpj\/v0HKFzMHcnfHVbeIgXuQVl6Dto31Jru9c\/D0maSJ5JGFXqPwinUe0z8lnv7DgUSGRBOSvjhdjsSsZifzDEg1zsvzM0nf6ECH+cFRrquUxIijHY6I37a7bv921OrRxwPba0NTxX4zJdKl4hbpqfU3lg3zZfUHVtWclWf8ZqOfOtOmE006CqlrSAyFWxk62HTpCdRn0+f4ssRnJ981yuYjuLXcZ3eaF9FfQ61F76qOONY6AiImSUaLt5KD\/bWm76sKOBTVYNMvhNNVQWaZsDbbqzRELZtdSEMVkrWNHGyOoViYRSXmLUoUplNfuS8\/mwt44vRFIlIA7tMXOihOYP3Qz7ZrJbC65bA7g==","iv":"62f7b5a86dab02aae2480a131e544465","s":"7925d764f70526a2"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays