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Mobile

Preppy retailer Ralph Lauren updates iPhone app

August 21, 2009

 

By Mickey Alam Khan

ralph-laurenUpscale retailer Polo Ralph Lauren Corp. will upgrade its iPhone application with new features that reflect its haute couture line and products reflecting a luxury lifestyle.

When introduced, the additions will come more than four months after the New York-based retailer launched the iPhone app to showcase its Ralph Lauren Collection. Fashion-conscious consumers and Ralph Lauren die-hards are targeted for this app.

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