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Q&A

Hästens wants to change customer understanding of shopping for $6K-$99K beds

April 29, 2013

 

By Erin Shea

Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.

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