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Mobile

Are luxury mobile ads effective without a call to action?

April 25, 2013

 

By Erin Shea

There are two schools of thought on this, but the emerging debate is whether the luxury brand's name is draw enough to encourage click-through on mobile ads.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. The Ritz Carlton, Missoni launch beach club in Bali
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