Multichannel
April 24, 2013
By Tricia Carr
DANA POINT, CA – The president of Estée Lauder Cos.-owned Origins said at the American Express Publishing Luxury Summit 2013 that the wellness brand fine-tuned its marketing efforts in China to up brand awareness and retention.
{"ct":"OoT7Xkp0rKckRaX7pl5eIa5qCpEog\/bq23LLP7DWnOh0\/Lb5hFbUSAgJoWxhOjm+buAmBV\/QfcxFX8UaxtGRvLkmQqVhfUFdad4Hjvu2j9mKXV97BQ8MBJa2t3VDhVWBLfa2gxAFNurAvRJUbj68T4RGClSE0WTJyHXClBDdH75BhB2IGsH\/pEXF7utfhPP76GF1fSxldu3mTigaecRVxKikihPd8CqC4c3bMkUmzuWYX36UDLLVgNPHdRSPBNktJZakd3IkvxvDeEY3GWKLSNj8db+oIYBgwdVtw+1tW+EwyPV++hhdiH4lYWE7Hpg+Br60Ob9T7IKAA6OcjNO8rv9egnzm4canYx+MV2KhYDv6sb0cHNWRW215yp3jmB0izx8mGRU3pSN0PQ4sr0ZxU\/diPoQfoRvz11sxbt19q3aNICceuB7UocjLb\/\/e4QsSgfKz6DEP4mOKflaX0E2bQvAdDp57O8KNQ6mYdV\/f3ie+JZcsE7ZYhclxxpDfOv\/FyZk\/5Uv9kQtuvCbW0tkB\/v802fqRSbEbY3dHukGC13JPtlvyDl3IrKfRfbru1nBZ81MmaX2igOHoSkUlsVrNz4TaataUVrOaQQ8H1WRenewyasjA2FVvGa8FD5rP8nHpZthxTo8j2+NdFXF6o5CkL0nxVw\/VrPtQ8L86bCqo2vKNp3E1BJCmQbhGbyHPfy8CvQ5BtDek+onHrzuPLJMtrN2rFojaX0Nv311alv7gGUsOac\/uTEwWAmsUAU5nmy08w\/jdeF0VbBmB9HjHc\/6g5pLR3LqmR8r5ox6ojBv4ahGa2g3yzLImv2pmEGlsffU2V7um0zgPMl+3JiNYBTQ8LSpxQRiRma+VRGHQyfc2dqzTSHwI4Nh0TQsJCLBiAdFpRclkfXtESELKlMWL+5h\/4m8gv6DypSOooU6P44K3mO\/OXHNJEFjygUK9qZd8fQp2aLAHPRKEG1XI4YmbktiBs17AW7MK+KbewENIENcqRXaaC9CQe6nNFIfUAdkSM\/A9WQZc\/HZaGZMPaXA+UYjXqmlaUbmoF5l2Ff5OlIRHKE5u27hz+8DsgPYl6jb8iJPNOFSRoaZV4muDCu9bxQPVvDFdc5gNU3cYcxHJ2e3ZbA5uAcImlhtkyeB6hmNq1mK6OeaXfr4gni3tns2L3H9R6hKxwEVhVjaaqDCatQ73H7uyNilX+emt\/APf0uWIKgDnWaAHG+hgR9RUfu0iyTUByiXdWTxEumtdhd08YzNC4AbuRIz0H9P9BbJycRM9AmhTBsCP7dnaD5qJm\/QrDP2RwqQ8yxTnKYVRp9dKP+bMMd+cB4x8NpTTYbP0x34\/3Iz4svRkhS6rI\/xlPnjpqxG7AClgCuEWrJ3zFsrR2U4crl02fxzW1FgQruFn3HkZ6o2nQp9SnFOLZEHDH06oO0VkYopYWE6FuhZ7tccFeSaCT6VlyYjkzuADBI3X2SvInYWFWMnl2aYlMcLL6xNSjeVqEY2WAQux3iiTdlMfQpm1QIfhHVx6Y1apATn9QrYtCBdeBU3glb2l4UH9yIOr19ZXDEjrb5bW7zsKHz0HYdc9ViK4RHzCs1mYQMedw\/gH4XD6OishVwrFUQOIR+1pdE+PdbWrWZTgCVEHoJy9B122qlZRseacIllTJIXniGaJkg4DEmg3z0Vz7HU4EBTwZEj7+r9U4\/qeTPCk5la22dgGhbX0xJyRwTDncDIeNCbK8l8Rru+JjIy+LTajvtJW5lrnOmPVLZGuzYU4EAtTrdiQtoBiDhBWrfp5hAkQtxByPLaGaXSQu8sOUIVfabG3LI\/Qzls8KY+hxyU8gulwvkeS8thgf6LVvPLVG21f0IuOo78PiOriBRfaJtMDX6cwPFQrqSxlM0qhYrswRHDfuI30Q6fJGoX7j72xQ5WfZ0ifQQbJdmzKA\/IX3DpTszUIH45RC71F8+\/tEW5A+hZRQhqjJ\/E\/mlIx80GsNPjaiayJNeb4cqg8\/Fz+5fhSwyYDmRQHZMOyiWbTQoxlE0IjpibFyhljT9mPkWNR2DTE8MbYPJe5ZRYap7UDqUkm\/dutcxSlAh\/rjNSGUiq8bTC+uFelMql09FMZEu4YNLx7aTFEfQuL6pCwccwjXbgMahjInRVM3qwpfSjAKObagwqxO7+ia1NLA72VE+haiM9xw0TTH2sCq\/vAlTq4WBmz2O+XeAKpDSa87nBFq4aPVIJUvK8OHqVw3ad7FcYDVucW96wOobMd5j4TCVaIytXqhjeOUgkUbsTApKj8UNbU+P8lfUhXaCd5cDFZpPqsdGh1Xo7z+ecZAUxc7+1LRV1kci56HNqUuK1QOJ6p\/e\/rZ+feoNMtTYu5YK1POTWpXnXmbXdzOY49RspwSaxk9MLtPFLXJSdUmm\/zlO2EnPYnS+j7uQSNbKDdu0hb7pugaJ4vvX26um6gOc+OP9lZtTzU\/wV1+u9gAV6q46043kFpdcQ67ejJxlXI7uCBcOhbe0mTprInARN38c2DiGi8Ykv+QEElOx\/c3t1+ODUF404faMKb31Az27rLhThsZaFL4eovvIjwf9MRz1t0Eq8HJMdArMXap5H9DN9rRXh4pbZ5qPz1j8m23Q5TWNmTlQu7pZ0SSqq5xhygZUkFNyTqT7SWY\/A8ShCz31x74AAsCQK1Kak\/TpUhIio9wZO2AmwL+rwVok3FwSQ0a9sS+iXyk3bpZ+yGIBN\/KYVG+KNhbmPzIlCSiDoShNEKjtcbzyDEmJf3ZKrwwjC85A5YAnsDilowR\/K1ztfWURcr\/1EgWWcypBPlLaje1Fk1EQIuZ0lO2pAN7y4n9UoZHPEnhqYgLDDe3cOKTvOtWpcIqcsM2ToxYHI4vDuRpU\/Fm2hF\/8Bux8JetKpCd5oXgFJendey18zOUypCmFSDFavJDzcNP8MCD7PLec5p+4I7V3OdXQImV6wki07EdF2JEWKH1qL+rOcF\/x3wP+a3o1YQklFvY\/ODXlnfCswFO5OLscgzmr+IOIhbuTngn9z0BkguPiWHRiOvXmZKD71qVU1HpxmsQJvhxW66bDj3J8oIxQPy1sWhCW68VbIm4nvs0whyoQvEbwLLx5oW3jg+b4Ql6yr3FLTPfkHN4RgiSDy3BoktYD37+ZLuJVNHZcuJfurt5e8UREMWtLO+Fn8WvSvhpB1ivoF39Jz5LVetmIvRfm\/B4EyRVYuCSBrRANk5ABJIXD9Bg36Mh+5zPQ2m\/892ssZgspCvgzkIHSfwu2pzOZnFJGO2o5l4LorX2o0He+XbX9JEJwGKikn29c2YGMobnftir2CgBB0T5udDndvCXMkQcRvuG4XJTJRDB4ruVRRlvu7BpLsaXwdVcjuwxC+vL0dQTjkyka9pAcK3v\/zZFs1Y21OIQrhtoWBRJqFZqPToqOEstCrj8Dtt+ilU4vDzhRtBBuUsiFCWcc9y\/gzBTTTmjQEsQ6ZBbmIWoZ5OL\/RjuJ\/MoQ3cwb3UgSdlpiPxRb7zuqyKLxARBMG+MUzm8D7z5mJM+YK\/LwuG6\/IZV4\/zlU69TIhvTIrtNrhvTYWBV9+GLMQoUdo8zkgtI2+biTdoW8RBSqBnw1MDnQ6ECh1qNkq4sqtCIR6+GtpZ1v8+wTBzhri4AQq4MJV1C39QVQMoB66IGYoJY5\/0te7CzmmluZUt1EQ2bC0VVyBaY\/XNuROYpTp+zajWT7w4CJnh\/ymvzLDHe+gDSpD9G6GGwrbEDWlSGHMshhX2MuKlJa78d2ZZoAztBXWa0rdf4Xilg9LFgVvMA47VXzurvGHzCk6CcyeU6XSZk9YdgZ8NhrpYfbtsy0sys3\/w5FpZ0LfriIq4BDuYQnE6E9LjaHyEGljI1p6xsfHjGd5CIjRHJTlVuuB93xEhEwWj3FMZwPrtLqRQyLgu+dQmKKRLFOJpfBGDzJGEc4iiSscO6cWOx32pnSo46Pb4IeJQDniP44gbMp2QyxgshQA8B1eHiCHqu4q7TMA3ebZNcn1ea77XuQae84JFYoBbyq\/rCXEAGynxQGo+\/5IynpFS6QgKwC9zp+RMPC7dErtrP9eL5IAEuT7WAHvlcYBH6ef6f6UqqSSH6neZrUwvAwyFBWa+Jj+j3+m5hk5Pdbqx+xk8HZ0Np8V2lD5KBvvWsj2rztKx\/NkJG1fp7P\/6NSimjKtwN+LjTZSWF+Ku4zn3Vovg1apsf3KTNtueltYx8P53FjZE2Ht3O8jkYSP88lsMv5NvoNPZXcvKURxvNBm\/D7QyWB9f2ijqZTIDltgGoqWA2Cpfu7UqYnfxbsnsL0b4ST4NUlh2D8EDAOgY+3G4jbAmFqqUfWi8haRzLH38nIKeKaXwQ8voAuL0oQil9NV2sHLy5g4bqXnhLMW1UTgC9gR4ujVbfHEN2F8M0U2jUf2pky7GptwNBIHW3L\/EQsdp4xdPd4vUdZhIUY8wD075DJS8RTgbtK4KYHqSn5+\/YWoJqr5WA5WYDFBypkNpXRSw8fA8ZvIoNN3MIU9HFd0dzQNzA2KZh8N45pepNpxBB4ZqxMgf77esDAlkacRmZ6RRwjB0bkQRmUzGsRke3D\/2\/biMIQmUX7mpsJ8mCt\/hIKfMQvv1ZbwbFT3eeBpf0u2BAhedemH76EXIqxfx8X6IWqmFF8qLSzU1DCB4N6AAWGkUerFw7x+n9ul3cUCd2hxgw6dvXLZdPAIb2hgrid5ySHVf1+Fld1Q1sb6Xh9QIIxFpkxBlLsQoGs4a6ccDPXnXo2z+1RJ5zuGSxcIie6jj8khvPo8MiRREJ0mAtSdMiVc03csgbh8MpcnwD1SdXGedKZOTejWWkzrp4hYefNhpyPEGx5lunmLsOVNm0b4v49\/XN3fdfRM1Gt608Zo\/K2b0WbsOI8c1rAZs7t5gUZTmsa9QKwjMqHv4VEJf3lY+sQJcMB1xRWQIkehAbQFwpfEAtd8vlhFtLLe6cstdAyvU1r\/l9F79vH5A2rcwgBjAEvOBweMlHnWEIb8l2t\/wXf1gkxKXIUjn5B8jzmYlPyooSFXZqWklkFyaHu6\/jhfH4+eh2dhYIYuirFbI2EzIOZjEst1VjGtLOSJOlQ\/DZVujPtBhsXlrnXmhlZOqO3XrqxDwP8Hj6fxkKzQl\/lWsBiX3ZfSbpNkjsZIyX\/qOqe26iz59I9xFl9XnpScp\/vQ7BIy873QA4yZbyXzVXxHHSTxg8064VEM8rMazTWzNH9noXLjxEbcIrD+YODjRxUrYcdkQZZP+nJz2fS1ttLQh\/nXlhDFooUuckeTh2gSsEmcEnDHhF6ntwIWVJpb4SyGfrsDqzRWT354Npb4gLr+iaXhEKtpwCHrCT0a2MAPBXSTg72KRUciSsr4pyodol6AWo3r29dIz9vDsywyga40qxJGp9oum6jvTYhrWCW4nVyHfmv0D3O\/6m1172o0HKoDvjihjYf41VrSr\/+b0VbLTsissEPVDNF6K\/e4FofJdgtNcZRYiX5dDAt2O7lWHy1UYVzi7ropwlsvaHhVXSbPRUREy79FJs1OyOV1hEya955of9JPSrTKQw0IJyfealCOym5Of42JmxiAaLHfOg649T1yOagQ02XDRofX+fIIR9NeCQLT2qyspnt2kGzKbjgF6gZ2JXlVyqll+DM8zK1CkZjBg+167GT+pdkzBmQ8iuHKMEQ6wCMfIX+uj\/FAJHx6J4L8qqqp7GeQsgM0F1W7kOcPArkxp2AJdn8EmnimWjQGXoAUZidAioQJgXGDjhPLcp30B4cGEZPhNLnZmjU15QMpqymTK9Y87CG+KPWZZZTtIIQx5+pGtDZshsOg5SDwbgah\/jMUIllA\/IdmWNydUFYcEQYFGfyDxNpCBZ3MChvJleCieUoTXMUiUn3mZkpR3mzXcRSjY7Nb2U4COa\/oD3JZFGQsjBqTSQuL5iN4yLUaIUpDPbGXT3UjemFWq8NoBIig2lL52dIR0eAX5+PpT+0LcLpC99PsvEjQ27l6V4ab0207ug6M0LvmLO\/kBZefdjJUKhsZZxHbdyQdJSYWud1JqGK8X6S\/vyg0CiHTZB1WZElLpMj8eSMq2jD9UWvL9fW3d1R+rWbKt0KrtQ3xgM6Dfke9jjrSDO3Eoi32nB9rFcq5bwQnN+HoFep4o9PZ3S9qYoDD6fhx1HRtrsio15GgmiUQmEQTOYBczv96ohDBOCTUYWDKf2H\/gHuVC5p3n3wv9Rp7pPyIS59d5ojjmGT1IRqck+ZXYHM2B5JJuG59fktlVxxKTw1PxEqQ1rcP9fxWuxDnlL1HFLXyW58S7HuhHYLEgAxzGkOWoPEuUJFbsushrayxDi1VHaIDjDZ9w4I7QWrwVIt0HUXdpniAz9zZ7878m1KWwe5HvyUDabVqb4C2tkObic4WV5dABHUKZeU5yd35kW7Cq5hmkNUeIsS0OWZzzGchBHccYxnUBbkbEPVp66kKKrGKCXxFs7nH5Vg18PmdAkstna8ilFB4amXGUfWle2WhxuG1CS\/7aTtVulxn8lRPNbH44oeiUonvJUkVxSGiRGodw4a\/NnbPFzMv6W+IovR8DV94LBhZbYt074BpXi3jpOQcnifTa8sMW1SECZYgvOUyifdorzEBj0vEH3T\/v\/T0p2XM4VC079NAb2dlgN6dgSIgzQMEPmfC5aCCpO00byJ1QHAMfaTKjFBnd9nBq16UTcIxzIG34Q6X+V\/3OwBLXjZWSosAFof1Yca\/NLi8BJjv2Tnrlf4W7kWumdkGGbPy8xJ7TiWXkHL9tS4zwCt+jnHR7fkArWErlv0BgDpkQ7uJWNrCnbBBPmJPwwOUaiK4e9wyHh\/d0wNjAanxfTFBGXlnzwaOeDHuftDvYpP3dPXtd\/\/+XLFmPL3Hc+MhDb4XQEpts4NUTTKig4havMFeZsnqE5NIH2\/VUOMxLJ69Q6rquK7h66hYJQ+aqY7IBxTq0skNGmrUJ1VwJRuK3f0K+z292UNo9j9Avj0InIRlJZlE0nySTHA5IrJHI7AsQLEcENPi+Bo2+S11szswECK+kyp0l4LmOOOGLgJVv0PJC1wcraTqOP18CJEayqvGgDJnQ5tOyvnNFVzv\/ZL5ckEeNEm2uqcUsreN5R6t20rDptMGVFdOsHLYXOXrTtbDcWZyRG91LfaFryEIOTQwRnn0omxmVrB\/hykFqsLfKAAosE5NUjiqH6LzPM104d6CXcNEcBdycOMm6KPfwY\/bXUgNYVJr8BG2fVcldKB2vICQmGSc4FwgCf0D9eBvtuSkxl99GUJqXvSIiZCLeRBTPndQ1Vc3FLkru73C5hs4ZtM12Iih5MDmA4zE0+aWYR\/U\/PcPn36JeNFtWClQ\/KtmeVt+mYRmmf2yu8xp9j60MprcapR5wP9CRG\/ni0QrzhGWJnb7eLk3qsdy5LKVeO5Y3iKvhWvGJwZ1k1LRaE8kpeX316Fp2h3k57vnGln3+eQbCVlDt0pQhne8LOMNfyaoaPahylMYwuC4K79PaAKum\/37ERwI48y28iOLrSb\/KJIzyBJjMTqNXMl4FmQEOzpYXNJD74hvGA+II2yQ43FkufXGmWSuO8c\/Wont6mn\/JWNCfgYby\/5Jcby+dqhFDIWArPmOKG8GOMVaUTSHcxx5SYePmcwJrS1\/rSz\/O48F0rtcFuFDyMCoKLMELcd1i+v4J54Za6kAUnhhjPbPF7llbz5NTkPJiABOPfAs7A9x1H0Oalm4r4QJVxEwg8wYzrL904WGPzih6z+tYP2LVE1RW2jtEm+UNiJKvvmO31V7pRZn9CNQy0HAhVVTJWgGWV96d1n1OTgKMNXQDwqOgUXSzWGsoRIWdmqOkiqYFKDt8zTsh8so+WA+v5CNS3jMeKkhkyq9qaUvH67MUQ1Gg38e05v\/0WXOyKpceAtOqMN10s4GMYsoUo6mYFQg90jxLC10jjBYXkMyEzculTicOn+4McvhVjrkPLzTf6PfFha118MvAAI+fxOywJ2jxkSqLEvVAw4GuvvzHXybXWlXPUH48isLrudV+r4k4IQAXB9qA3fwOeJSK1OjfIBwRVllAy+5HQviwEHLKj\/E3Y\/ObCx9HcZofHF+e3mPMM2ZOwVIW85As648Q+2+GVR9ECiHJ3Y9y+8LgkHN3NvDxmUZRUYANEPyQOhX2dS1JNCAMHFoVAzdfj9GBTNrasHMjF7iUQwC6uIRYJZq53w8cuLhzj3kgYvos2e0wobZgYMljrA64RReTmcS+0OnTzQvjvIs8ACCmijgD72\/SZ8OCB20321xz188la+4jJ0YSaCAdjYlnUXBw3RHUZBHdDVkKpJeuj6IPMGCVzOrYpabX04k46L6U2pffjwVJgbCnRlhca3uNWE3g3Oykg3IqZGdggr\/4Hx+1xLe15hhvm07ZjjbP03Cogqe49MsYpP3ard+d\/c1av27Rf\/D9i+bgDyGnFxme2L37Kxy6ZyISQH6LsMJDY8tw7t4okZMqYncZCboO4RTkO0EYo4x\/fhpPTBolSArrbigcj7FxtJTL1md2RjbZkWkBiAJcOD4VKvKHxwIlmnUGin0Qg+pw+npuj0UeQONCQYCxWU1v+GNmPsQVohjTjdc8LfVgzKLt0ghq9igHJTQsb9izYbx+wBk143KgzlPDbVOd6hmDNj3sLuVCEBA1mZz\/lTf02efhlA4LLSfci8JYDIzoAYVA1TDkKtys30WTuB57ywy7MHO7CjhBv9\/uHmYajaxLWn1FCEB\/fJson5I10PXzcesHAH8gWUDVQidwLJbTpJQN+of5YZoanSLz3VOP6yhxG+\/zXfi3rUhhrx69xk\/5onQzHJ2W3mHteGi63yVzLuIOhqnol4+d2yqndl1PpsI1Z2Q5U\/dwRUMNs2YSaa3V8XnSV2WhNxv8mBOhKltlI3+x8AQgh\/wEJLtQbxUmrj5TBAG4HXOM5JzrOgQa5swRydTyYhPakoXvSxz8ZxfNYhrgaGgQxMaPOnDPk2q\/96TRd1+4+kgvMGnEOZK6u\/lHsR9QxBdn2aWR33bCMDulcflzXHiy5CzsBIkRpjzXCryL7Q2H9DZ4\/5mJo\/28+mV3dhfbggKRdc6SkJvGRSvKN7OzicqLq9k5dYFw3lVSREyAFqwI\/4BEWXoi30Wd2g6imFsZGn\/ZMAZb6EG7pLGIYAorgaUJiGcyzfZ1+LFciZxyvGCMfKeIqObHYgPUHALPoY2LQmicP84aTYb5L7ep6p7bC+JJ7Wk3HePs5pTVBoatHBtSXOdCQlfsW0u9+Req1bcc+FO1QNaE23vQ3nObzmcaWD1Z\/yC8XvKo9eXrihWq+3jL0Fm321EXFgbCrjqcYTIY21O\/pGD7\/nxLXqmzTOjzvG59kYCqvierOZgmTTidsLr3\/iFR+F+S025QWZ5DvKucRySQaoNTuIYcQfBGOuJXBeWTPzAnQ3SpYFkIzKSKCDf+D\/zjl9JhibdaYjsj7gTpnojuWmWihdwhbnysBra1nNZv+GcyAahHPgz6D\/2zfwghg0L6aETfheGJdQX8sAOk4z+\/KHEUoH+jdpwSNpR6Pa+8xWI+04viWJuxIfsRn3YdBtk2y2cSCQOL903yzkyN4SiMg9Ce0Jko2kc6qeB2uLEQMqe9Jy6aoivtRo1Hv0AJhEbPkJW8qndERoez0wY921L6CIvWOrU+4QKABQjSUasbIP9QbXPdeLGu4LGuyVwxncYODDmzR\/\/zw6a3YFQ0VWrvHTnVb0Xoq\/j+36FiYv+lVxwhoG9vxZ5h+zjGgBF5uTo0DZmaE23YttTjwh8N\/R8R3SpIWlvClJqqLsdLbihkz\/jYAM\/Q2XECaTDL1sO3NAqjNWNQAcR5njSTdoCnZHPm9Mff9rjqs+871KUH66oII8U3Ao8I8AzNlWuozCvO4NcEh5rGsVqfbrhE+Kn4GJnVg+8qoqvhzj5QvcjXeyyul+n1UNy4GaS6bxuIrHu8TTXq4iAObDt7Ipvp7ivmsWjyfo\/NLNnY2JTj8i775w==","iv":"8f0d5961341ff8072dd3e8e3b987ec9a","s":"0a67dfddfcc297ed"}
Share your thoughts. Click here