Internet
April 23, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"bb48570a1eb5a77af351c4a3700d3fec","s":"4d653b5c86cadb38"}
Share your thoughts. Click here