Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
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","iv":"3cad2eb20a642c1b67b54e93154aa702","s":"b2d4de2f9b89c5a9"}
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