Internet
April 19, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"2f106258483efbc94a6dda6ab950770a","s":"c1c345be79522c54"}
Share your thoughts. Click here