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Multichannel

Bulgari triggers renewed B.zero1 interest via cross-channel campaign

April 16, 2013

 

By Erin Shea

Italian jeweler Bulgari is reinvigorating consumer interest in its iconic B.zero1 collection through a number of social promotions and an exclusive event.

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  1. Women now represent 13pc of global billionaire class: Altrata
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  3. Dior reinvigorates Miss Dior with latest floral romance
  4. The future of successful luxury brand collaborations
  5. Dior goes for gold with flashy J'adore campaign
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  8. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  9. Clarifying luxury brand values and positioning for an evolving marketplace
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