Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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czzmuCzb2ZwZ\/RPBXr0pYttlpQ6UGS4zqpQNLdl\/X+ej93zBR60+XEVD4ENPlVZeFBVQAxKiEDPiCOHOiqS+BEmi\/kveZF0zMJfcRJilkslkYrHuVKWemleR93DEhM61nITiIlOzTs\/NsMKejG\/xOXEqpi\/EedMi\/v8I\/5GiMRtlLWZHyWmPDzLysUNLi0VObnDcdzzLAbb5svxsZjP1cj468xdmw2TB6N4UOI5D9LXxEqZMXCbCWCJBc9tLls4NlQzO7mr9AAtAa\/B9+MFNrq0zBCZxymhO7WnZW1W1eSynTrXUgr7\/mcKNwPjKCNa\/iCBLtprrO\/wgJGk+7bZTR\/91In+GOZcVBcD8CCAIGEw1\/Rri0eRSyO4S+tq+Ss9cUds4HgI8hSa3tJ7yGI2OVEDV4DZa\/2Imwx8bDFATjqMufxDyqDS6VJxEweS6afieZdW1msZKfwLN1bRxE3WAhbVMIejta7m5eR1c5mk006m9qxN6IJh4JkpyRN14my+HzWp7SZBRKVz2WUaCQVRNikHj2FZSdVTQbt4QYICpJ0IxnZEw5E8qncTtz5YfBQLU+R18\/piOKEhworBB47Or2CYKZNjQEr1kIaJwtzew6dINlBRGq31sctLNH30eJap0SlE571I3GDSVDC2PPUeuwVYlN9ElyeLOzddfFGPpuwWIRTL+H+PQlSaDqaXL3OaHPMk9Ni+5e\/ElwPZbgD4Ig4DZPfAZ9pHwv7pdqLIwiYJqGZxvCGElpLD4D\/p0pHqUSrMDGxfUlklW7Oy351B\/9ec7hYhub8WC3O6hhUxXGyxnkyH2IoG0Pir8QkhdVB00p7rYBTARkND2utWFzdzPlzid\/MZfYTQn3ci6Vy+WpFnk10ToiXTJq9Gd2I+zc9jzXwN7sFZfsT1bzJHJ0mDQxMOwWtRqi70CNubTMs6inrx+BdsIIeAZPl2GiDHmWK7eCZ5zXaMu9ff3CIGuMMsqCxMr76cGLowepHSlugdeT93ldR2bPYupe9Oi7+\/IKcfL83XveOMBfneUzIwcuN\/4MEltoTSI5TWPqQg5Yl8zyKDy0wzqfDvTYaeGvuM9wRc9qF+Z3XqbfwctjggPIA4ALjUhm\/NvUymuWg4alwUAQfWqs\/Of+DbB04qd6iKS0gkbvh4CFiB4Ur7USRzytPzxi808M++EqFXvSTXLhMLKsRzYzu3ubukQhBwiQaR0yNdGfc\/3zEfS4NZrSttbTBpx+1\/QGxkfiJI+R\/VfF9Dl\/F+J4hzh5Wn4xmkRbdpv+M617XDuORfE73hP+9KfATryl\/I+C6q4TQO1D\/iqZtreNbrBKZTvWLSMSTPR5ZmQ9y\/mztfz37YqmulitzuS1A6AyHbLluR8AN9J7gcwnqt1jnIttPSrrqmR0Mto46Nia7\/nccTRIaNasZcjkJYdViB+vJUMs8xB7oia6MASNWAvLoIwBaiutoH09qptNoAcffWToObw+\/z0aFdxgSE\/MZpWb3GfSZ5lCsRz8JqH+JbVUjTNXo6dQaF53sbTXwpJah2uSAIIPV\/GN85Oe2eb7hYaRXje97lGtkQT2cChfD507yFu+yzDRpMlMHM\/g1mqQE0LkAI292Ib1ET7LifQHQqKeyUzUtdyP2faGyNLm7iPTBddIcrK46ePAZo2Q3l3fZywM6pP9ax\/YWR2KgHNY70PPKsIBMNv2fEoRBoxg0Ju7uadZQwyGdHgyiorCAq\/wJqWBhKJtH4LM1MMO8XdbdGiMstjefDTq8F2sWsjnGPtmBkf07libP+QatUL58zscwjof\/Uue97qHutBKO8\/ORoib67xxA7XvFrTeMxbEXF5RgQtgxhVjZIi4mOn1dvJE9eirMf69on64KON10eBUqD1sQZAQL3pGdT9rEYcDE4Vv+5dfcxRpUJ1b+T02botmhh2GxbVYi6xuzVhsQXwtNdVNuEMvfRMYzX5RRXD30cLi99USn4Dj62hPmLQuuKlgbtlkNavk9C\/s2j9qySwHEmZ354x\/9MJAglzNPnytRAR9Vnmu90A2JSt9mOtBu36EnQdOvMN+dwOsdgDaDqqtgDoRCA1A0ShLsZZTAJFUm\/QyXc5a7JmVlZ9j8ZDa0uWEMzk9YaE+IAk9MG0Fl1YqKPe2zu5w+aOYUxZRmLt7+SHVNMCWUyjfYjf3MWToibVU8XbzDlf3OlJ1ozyy97hjiLRzAXtPXfik6Ldjcrw2Qhe5axbrfZxqphLqvlVodkZeeVQlRskL3nZ1doJejTcaUgua3mbnrr7Uq0+rYzQkr6j7uiAVedx7bEbdWXYU+AwPTIcA7v7uRqEvTiKw4vVfy9OH\/Q9NTy4Sc5JXuLYph71W+rwrvYHuCiuKTasOOgqR8U7ntN2XyXq8aDR8lNzjQUx6jFRXRioC2MlQg\/Lrii8GsCYb6r0zlPFv5HRoy2KIg+EocWaFrKwnvLzj9HcVRo8fDs+fxlBL7huS0NwJOzbhFowcTKNcWjSGfaUn2bazqmdCM9Ghou2oj1pijEQuoLOic5PHm0NAHqtRoM\/R3ITRB4fAoDLu9cHoV1i831jlF0m9jJCELeI3WlX4SZFP09XXOLWvUl8vbAX7b3CVJBOoSr4QPOOQH4ogS9lapyEFDYZZSRWHMZDbK4LFw1Jt7UZk8+PjAoykl3EcMN+cgumeWBwMfMsh9JpnhbfBHmdnsOxrjddrk3v1A+O+xbj0L663jNnkWnmjykKEL\/xTjpT88mzXekxJguKvXus4tMvddhHcAbZVzfonsTK2pk9rdNeEGlovmIivpY5CvJ3\/NUnYXC1DfBxt0Zzgy64QYrb8ihRl0MaPGExjZfjYH8fF3vUgQRc2hXzsKSNYduGFBzN6A0AyF\/S89tC0NuXO7gvapYYSZs9RSUFTDnUn8pfwM7yI9Re\/mjMBL8Ps0hjG8UP9C+SxWi+VH6XnkkHTA3Se5\/OQzpFhA7WaqFYsNlEHLLs5BF+c9WgctqCGibP3y3P3BeeuJwT4wA9SG2LpNjN\/uzLZeqkJNEfen7BsnXGII+3PyOSosy7dzmNK+q5X0m+7ghQCB7fsOeADtPGW5RHDlOrSXNbiT7v6k1vtj8mNK7eNG8yamYF0\/QD7XaoBbUAjlvYMFMwxDWHkCi3chghVuSOGFeD6dw5Ee5eMc7tJkYOYdZnvUY541iPyZNiaCXgYqRlEsjqvjvCBBf33d5hcszLcrWUwUBYFEcDoL\/2MDqcfrFDTrdJj\/jAy5aKuQZxxXrBERr89+C416r0qKypiGNj3x7Zw\/LNhHzZ882GjfPN+zTIi9bmpDyzHcNkMBUPrRzfq1+grGEXXS4DxM+w8pELmwkFNEqrGsspr3ZQO\/lf6PrYK1Gk3QhIel9z4pF0FDpVINAuwkvCxa5rS3H5odK96J3u6jozLDvgm+DEPUFi\/qPoF05BcotdHzoIDueIYTLG7M9OjX+3p2E46Tkc2Ji8O1CyuM3kkBvScZ7PGorxBnZuFXdsd9HDV9z0IiC7LVRNLI6V62vPw6mD0+\/0QZXBfffh45c30B3gaIo3s6X5kk7wdR1So4gK8jlS\/1iWvrzd7vrzyd2MVUGF1EeFINTHmyRlYLYqh7z041mE46YFFmvayLD0J7Jeu6gf3y128R2tRJtEdDcFcJRi5sng4qHslM+MtQA7c0RoqQZsJ\/se9o1nn5G7Tu2ua56mLCEOF6VvUZu9VXRDIdDGz2P2yQ9cKBjdFKBo+IpkKTGc5cIYNVmhWv3N4Bs\/hdMuUj2MnGMGnmYvCMvzZtlpxSIhvD56JeYZES\/kU2laE7rxMXsetjcd2mI+AIRVJmTZHQmIR5umPFrQsFDXpPyGoEsD19wHMXslO7Ub6b","iv":"675885b774e680d20c522d062284bef1","s":"7d9c638c9ad4bfb0"}
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