In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
{"ct":"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","iv":"a7b1141dd640e1e6b218320cfa338c4a","s":"b797b3a423669dd1"}
Share your thoughts. Click here