Internet
April 12, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"98+HOUTQJPA2UPDTcumXalVBmRIf5tzgbEI3vEPjdet410D7H6rM9A4MGdO7bv2xyfygBSbCwyklj9o0NAx2dVWZJ6UtoG\/n9jIvt3itrP6TjLAfS1VAkx80vAtOZ67jT+4JqXcDxh+f0Mvr+CykxEZ491xOqGfiIxi20Ww22rpG\/uFPIxlih2MOJRVKWUVOzlbmG1iqu1vKSGlggwMcJJ4JKSyRW+\/UHoZ0rGbDaurFexZ7FEsGM73qwti1064QzRP8X0xU+Q3GfLdX4L0v55QLX2YNdaIp0mG5a+\/USHeQSSUK+xonADJCYnxskpjfykKa82zrd07P\/dQEnX1VxyaIzZgxo7GqgZyqOnZboZXbPfzaNmzS9PGvTwom4gMS5lz3I3VJhhJgLbrvD7F7M8cF7uQ5730eHA6iQk8MXFGJedqagbmjs162Qt5BMyt3q\/WnE4jG8rGTkUAlUaVEWVgy63z5dZujsHRiVoQHo\/Pa4iF9E\/HFiCFTPrSZJMkcQ5q46+8dCLavb9X4iReW0UFq14XEQq5fBD+eL0bSYrZs2eFuekTWBAzMN6cy1SpcPBK2Le2I\/EfC4P5SR8BTqKKk+mJFvytVyP3k2pRD4KY+wq+uO4aI5EI6hUsygKJzJ8vUzqvjePcvaoath2LpGm+Y9IDpBhFsOSNrj\/Y2X8br8mhPruNqGmOw0oT7SYD4nihVsyLvStEsNVRuoeKwZw62okp+x8P10AXTxno29M7pFDOsNqAb6gGbICpcAyL2PykgQFHmChxkxsF2nNu+ISboRiOi6tc40IvVE\/weY3wUR52fsrxU\/nz8f1Cpo1H1\/x5v7MG0wStQLobVZwC1YaUszwfvJ4e1aOKOoqmTEbVJHfX\/8+xmpXzrjUs\/fWle0Smdfq8veBKHcKeOrdkvHrninCYTXPNvS\/smpmgayPrqu6k5ErtGl9udLcWRkf1l9GhtWNygRl9zYZ31N+QXoPwiozJ5nWaMI1DjDwN6\/7uDr8yu9lXcSBgGbGNsMdxb+qjil8q8QYnY7Oqh0Gmf+cX\/8Tlbd3zONC6oyBxHGmKJnDjdUR1iKlqOifFv6g1Cfi\/C6j9w+WovaC0fQaRQXwbdZvku3GfLES4H3VoBfNKAwLbJwSeFD1V\/SunDkuMS\/jKFyDpxKPUGVoT3UQoPS5DqW9xYtTQmPLTRBoGhLB3d3Qz3DZN8tJXEzBEGxQKJIS0JSSIM2xAHeVtIROjbAVTGo+A6603kikR341NQXa4UCOAFhoYD4MqKBJcBZPYvsFXjh9zx2rsAS8NduLGiVknVaBYtdufso\/3x7RxlLzgidyZs+8Rx\/pjEHJiDjaN2+cL3bgYfmvFMKjXWSUDY5hm6yCb9fz\/LYz2OytCMFK5KBXeYKFNNr282428Qai42hyZiY1brSEqnbvaRFe5O8GTp\/8b48a21wVkQ5QtevgaPg0LC2i2q8zLPmcFKqIvrqsJNxmGyausnphp0zx04LwCSJZqRZ4+aWQ5iHCYl10R2mimzs84tJL+WtTvT3Bw00WPCGTURwtvwdWKYSTU8WlooC9ViNXrIqYqJvru+emkL6OWwvEBTaLClMK5bVHwJdmd\/KXxq++oW+etZ\/vjr\/7omLtkTsiJPWWh\/aGs0koMJbJLKoS9JjeSMGhH7rdR27gJYmqTPbWJIeEzPhqdVegEV5vUp66Lw7xx7pQR534VV7JOLB3JroqrERtqv3VC2BJlPFXaxN+nXSB5GxStv0da1HIzXkGZr55Rv\/ipSkBEuXM09M\/G1KFTLyeX\/Rkk2ODcXXhj1rw5tUqdWJgJCP9o2n2ytnaeYJ0dt6thhCngYzEUncagLhhRZgmziw5vs3HY0jimaL3oLOj8JyCxA6oPJFlwxjA2W6v2THYF3Y8MHPOS33DYTUInRcjXBF4nPaJdCcTtvphjrcBYR4sdr9PL8I3I9jbsy\/hP+8UBOcfKoKsa3mlPLFyfAD8EPQgBeykyX9p9\/ENdDNeggV82XE3bEd9+Hjhxk0xGXRD9Oxh8\/yJaQ8qDcUbl79VHfbbMiJoQWn6ojikudpfg9LlprA3YnxmeRhoo9aHV7oizzJjqODdFw8092fILyajDEkJ\/fW1BVXuna16yndkLfXiIKrBXpmKRYaFfy4MecH60jRu1Ddlxeuww+JPRmbLtVcf0ufGA0CIdoE9y9ECWbJEIAcn\/2Yg8\/Rs2FdGvvMFkQWWk06b93gMkzbRNRsXPD\/I7sdBGu0nwsyY3U9qzvUVWWZABA5+bG9ELK3Op6KlCwxHEQ6fwmArBPn8v3H13C+O4PxgKn815m37PPyqha7Voz3sAFYw\/8ZSvzJqXc5rSkkHt\/TjdNLzo7p3EL1iopM1O9Rvs6qL\/rHB7RSyrtLxTkxP9EN0FxBX5fcb6HDX2VhcEdQMKvUVrECgxOJhXVOQREk6KelxOgoFb9vtp\/F9JaaOee6ldjhnMYRDx6m\/ckvGIWbTr+h3tl8ed7yDmO78yMNRRP2VsHTptxGW07AWhNB2Zji+7k6x+WNIYJAND861C5LJksFTZjcskQK6EDNJ+yn7uyhQLcdRK958Vg9AViBBWse94nFLbvBp7odE55i96DgORMRJAcbFOf5pXzK7G\/G9BWXq9OVWOdOq+\/aU+nr8ILUU3cRDlSvoivT9w8+y2DCCenI9mOu5VHILm64KhbUTDZqQlIi73aFamdEq8yp6BiusIeFqZ4veLQJlatpwiyqn0aauVzpq79VqWHhy0S9JrAaLxtV8Es58TJC8XQzK6GHtoKFmipS3yG9xkcG3vTv\/Cl15KWdoN8zjSG1JfaDzVyp4zMjY3bUOriTjGIKWfH2DuBT3L4NLMwhKH0fkSkWSzsFGpC0m+1LNdLATbqXhZuYVnmjQZtEE7TCTH9UHjD6YrgDB648Em9ptB98opF2UJKwDhDzKYfOBPQBdhfmIyLhw3mEcNfomji3NRAzRnM0URMG9OV1FJQu0qfjlsjL6dOlqht0aMbLRU\/szO3f\/cr+nVq6KeDWz2rMLE7QPdxJu88cTuSh2MsmkAVKJbtqUm7xPjERMtBIdTk\/1wUUMZ3gIClZqpIIs3uPoKXLvDpOloPiAn0OuJtwQlSzCi6gqXHe7q\/rRvtckPqeAF1VKcih8AHOwta5QPDClCY42wvIgg3gERdQ+NGut94r9Pd9kppQ819jN1bmZV6PvxNkZk\/RfNIp46liLXF2S2HP9G8ZKlqGxpNGK3\/mgP91htv2YGIJnZOsdZpVjBEew+nLDusSoEdcycpihENhCEXYWtWpNqFxt8RzYf7pdYnz8k+AvxWwdrFOe0CJDlY0aLurAooH5SYYMj8cn0cIPRlSYSw+0uA0m5jDU13HrikHiBzdgK+otmm8VdMik\/UyhuaKFFIfzdAHt2aLIcGE6z\/RntoDEL781VyNLZXbac\/pACljD7fANWImTZUIvh2iGOVj5EJX0vt8XnxTQFPI9fJJRkSkjGj1lQJdk6CHoRzMSj3A01GR5eVd21WqLuBTJb8Tl0EgbEvYIk3Jl07ebjt3bBeRPAP+ikyP6GJ\/rHC8qZeBtomnRWswlDHzQl8ulCx89hYNnXbCMlE6ujRdCcqZ9EELIKVg5TihQ90D3k1iSD4qHqOnQMyfHVPjpaAiPWzh9s7WUXwgOrHVo5F3Eu2s\/lSkRO2ojPxui4KDhFmS15ZUoi+BYfAobLtrU3MUB5rh+P1BQ9STOc0TlFm4zZJRVE67KsS8KwRiAJLBDU97ETH\/6Xh9vIeimUgKcFRFXUe0Y2GsQTRlDZYJhSFRToEgKP\/FQh8iW86gGM3Ef48eNfuw4OmGYA+v1e6jKlPEZxURSlHzPr1ON4TDv6Mh9yRdMrvii7ZOyqnDtYtAxlqnXzCpmEY+dgA8Nl+6XSjFq8V4EHnCrSKe+PCNknXMYJza6hI6mTw35QS1OwcXyB24l4cWjXm3BoetEIuXN3YrODErN08ksBdI\/ehKS\/tXZenQP7B1QrnaFtBkBjqfrmJnWwZnr\/CWCAsME+BbgQVtv7zMFe1giiOSE4siT1miT4lSdaasnnbkp4Y1b11Gzr0CrCI9akhUjCajIe\/VYnw1GMYMclCymVCtvWypO2OE\/Kp\/tca8NJ91MfwxMjkOpaG0fC3sFOHjS5LlwV8\/pEbDUYm1oH1K88xLv\/pvfmmlC8a4+TBmQ4NYk5hSCLA2C1r0uWhwtJc4MBml+B0WTXlsabXsZ64xVhmZlLx5I6KUjG2YTJ5d+Nf5d1j7SGH1rqsMfKtSackFCoIb77fysbGfdSp15VAGnIrUHmMn3G9qzNWDTc74h\/QaCSq+Kc2N4FInptmui7YUSkKBHQPewdF2mSPiZA6BwXbWRB8qwo6v07Y23KRxZZkd6B7dxL7LdDZeYGBAK1kLieeBPgGLspSVMEpjdCQkFSM4fnFk\/n9xioJa+i0ibwyndUqc1Cnt\/dRdw5w1Vqb+XsnKR8+ZC7SdwqCTUDS685cPUaqzWVKIG42xfSKYyElf18WiRsOvrlNGpgnfxrvq3e0QKYupJb14IMbFRhHttJOFIv37bBBgqd8GRbBurdN\/olKymIfiJFor0y4Wd\/FkR5vuVYfofoKUzm81FzpjQG05XXrj8MpVCRbwgGkomWErtiG1rXCOxY73Mf1vPQJ6Oqkqsm6j9c4vh58Y6+5\/1D2PhxLDCApQW8cNhBTV899ilVOQwpV4w7mOoBePqSWXyEBA0YMmm6VHE3zbPEGXMggmUZDPZJWFaBY+ahAG+MrGqS9FDCmX74FqMxTPJKY2D9OvzVg0+mjpw0MBT75hA3e\/PTzJoPXGjdlD7BclIZvYfuRYkSSyYmXU6n9i1rw+u2OOk+z1AOJSYTSf8XdVtISJfjtW3SsrDXShq5MkH6rLVAgZY0ZGDFZoNYAV4iEsErUXWFalRadxoc\/nuOi1UQqR4yRhftejfKy\/oVI0RMh\/+YGL3vr8D\/Tn\/ZxRqHrMTQ5uvXTAcTr80GLHJeE04IxdcbVsAZkdkItDxb5IHxA3VdUXZ+Q2fvMl4fy1eGl9vwYE2G42z+ksu3kSPE401nzFTc+KSRlqYBrO0LYUp0choFPWWfSDmoGrZBBKORx8SX9BLZSnxWY383NKifeh9ed99VRa4zeSSyehBm8dqGBkLm9yHFVAcG+npqdeP+4SRwUBmk9DdbLsXwHmV2itVgilHTVRilVaZQ4e8OXetOeLPQilcI97Qp5voYuQzaRhl7fROInhhsa0J4nKuWdJ7kYQoKpzBLoqxZs35Aviy35qhY39SvQXuZBSlk=","iv":"b3c58d25886f87cfa5a0be1c6c4e4ac8","s":"9e59dc76db494e7c"}
Share your thoughts. Click here