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Top 10 luxury branding efforts of Q1

April 9, 2013

 

By Erin Shea

Luxury marketers embraced the New Year by reasserting their status in the industry or making a new name for their brand.

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  1. Roche Bobois furnishes boutique resort in Turks and Caicos
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Gucci channels spirit of giving
  4. Vestiaire Collective partners with influencers to combat fast fashion
  5. Authentic announces Barneys New York Residences in Tulum
  6. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  9. The future of successful luxury brand collaborations
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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