Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"5be8f0df742a4272093c0ef6a17487b9","s":"7aaea28d93e34e79"}
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