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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 3, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Hermès to open leather workshop in Normandy
  2. Dior asks award-winning actress to spread joy in fragrance launch
  3. Maserati taking expanded Grecale range on tour
  4. Kering faces 14pc sales decline in first quarter
  5. Rémy Martin, artist Anish Kapoor unite for XO decanter collaboration
  6. Luxury Unfiltered: In uncertain times, training is the ultimate luxury advantage
  7. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
  8. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  9. Bon Appétit delivers inaugural Art & Design issue
  10. Kering partners with International Trade Center in Madagascar
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