Multichannel
April 3, 2013
By Erin Shea
Swedish mattress manufacturer Duxiana is pushing mattress and bed sales through an emotional message in print, digital and radio advertisements.
{"ct":"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","iv":"79dc2514656d6efc8e64e18550d7fe71","s":"41a85a8f78dbeda6"}
Share your thoughts. Click here