Mobile
April 1, 2013
By Tricia Carr
Fine jewelry maker David Yurman is leveraging the brand's presence on mobile-social application Instagram by incorporating customer images into its spring collections push.
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","iv":"f07ca774bf5ae03599f2e7ce65e4c8ba","s":"755725f64cdcf2fa"}
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