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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 29, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Prada taps ‘Re-Nylon’ profits to resource environmental education
  2. BMW North America highlights history in 50th anniversary series
  3. Galaxy Macau commissions largest fleet of bespoke Bentley Flying Spurs
  4. Gucci names next artistic director
  5. ThredUp launches first-ever digital vintage pop-up
  6. Tiffany & Co. scales in China with Chengdu flagship opening
  7. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  8. Private jets fly higher in COVID-19
  9. Saudi Arabia ascending luxury ranks: The Future Laboratory, Together Group
  10. One&Only Resorts rolls out private homes rental program
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