Internet
March 21, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"ee14cf27f72f927edccfd0f532e8eefb","s":"0f059f6268a48b2c"}
Share your thoughts. Click here