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Internet

Luxury brands not using online video effectively: Forrester

October 20, 2010

Gucci's YouTube feed

 

By Peter Finocchiaro

Luxury marketers are missing valuable opportunities by failing to promote their brands vigorously through the rich-media canvas of online video, according to Forrester Research.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Google’s new beauty AR features raises bar for digitalization, ecommerce
  7. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  8. Rimowa honors the winners of its Rimowa Design Prize
  9. Aston Martin, Apple release CarPlay Ultra
  10. Sofitel makes TikTok debut with episodic campaign
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