Internet
March 19, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"f1078c769eee66a3d372032a3861eb6c","s":"6b4f97b1151c9413"}
Share your thoughts. Click here