Today in luxury marketing
Gilt Groupe’s founder shares her secrets
Why do powerhouse luxury brands want to sell on Gilt? First, it gives them an opportunity to sell unsold merchandise from the past season on a generally trusted platform - most of what Gilt buys in is on consignment. Second, it gives them a way to learn their customer, according to Tribaspace.
Click here to read the entire story on Tribaspace
{"ct":"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","iv":"ac33e56b99f3c12dc709f29e191e5ad1","s":"9ff20b15b4b335d0"}