Internet
March 18, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"48a37bd257025b5a0026dbd4af66c8bb","s":"0beac6ae950d8ac4"}
Share your thoughts. Click here