Internet
March 15, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"7fc0d8575957bb1b19c6c970f458b5b5","s":"01e511e9b3767c02"}
Share your thoughts. Click here