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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 14, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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