Internet
March 13, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"8becab9e6453c01a4e036a96726d8ed0","s":"ce8f328dc93433c6"}
Share your thoughts. Click here