Mobile
March 11, 2013
By Rimma Kats
Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.
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","iv":"fefe84197600da986d5d7763c4b798d2","s":"ba97ca6b8f3f8ba1"}
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