Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
{"ct":"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","iv":"7e0e73bde88c2a38f3ca5e69ac7cd4c6","s":"73e48d12c709b132"}
Share your thoughts. Click here