Today in luxury marketing:
A new home for Dior in São Paulo
Dior closed its freestanding boutique on Haddock Lobo Street, once the hottest shopping spot in the city, and reopened a unit twice the size in Shopping Cidade Jardim, the mall that houses the only Louis Vuitton global store in Latin America, according to WWD.
{"ct":"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","iv":"449989e8e050b2bd5121e15b1930ea28","s":"2f618ef2ea2d3b28"}