Mobile
February 26, 2013
By Tricia Carr
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
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","iv":"811c889066cb58d2c9e0f13770e22cf8","s":"cdfc142d0598c768"}
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