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Mobile

Tiffany triggers app downloads, site purchases via mobile banner ad

February 26, 2013

 

By Tricia Carr

Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.

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  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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