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Television

Is more TV marketing on the horizon for fashion marketers?

February 25, 2013

 

By Tricia Carr

Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Baccarat pulls incoming CEO from Printemps
  8. The Ritz Carlton, Missoni launch beach club in Bali
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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