Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"2638d0e254f596d392258c5ac6fb2eb7","s":"35a19a88d0f3a220"}
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