Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"cad0bd1639e1cbd8710c12cf2d1d9a6f","s":"b0dea4ed12d7e5d1"}
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