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Commerce

Michael Kors value proposition, physical market presence defined sales success

February 14, 2013

 

By Tricia Carr

U.S. fashion house Michael Kors is experiencing rapid growth in sales due to product value, positioning in both the apparel and accessories categories, store openings in key markets and word of mouth, experts say.

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  1. LVMH announces 2022 Innovation Award winners
  2. Alaïa aims to empower with summer campaign
  3. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  4. RH appoints new co-chief merchandising, creative officer
  5. Hyatt taps American tennis player Jessica Pegula as ambassador
  6. Pierpaolo Piccioli joins Balenciaga as creative director
  7. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  8. Mandarin Oriental restores Italian castle
  9. Audemars Piguet pop-up exhibition opens in Shanghai
  10. Rimowa honors the winners of its Rimowa Design Prize
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