Research
February 14, 2013
By Tricia Carr
Luxury marketers that want to attract the next wave of young affluent consumers should examine the media and brand consumption habits of the uniquely demanding Gen Z, according to a new report from Forrester Research.
{"ct":"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","iv":"86a6ea5f57068d85d02115c0bc198084","s":"97ae976ad6cf863e"}
Share your thoughts. Click here