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Marc Jacobs triggers real-time Fashion Week engagement via all-digital push

February 11, 2013

 

By Tricia Carr

Marc Jacobs Intl. is boosting viewership of its runway show live stream and encouraging consumers to sign up for its email list through an all-encompassing digital push for its New York Fashion Week presentation that was rescheduled for later this week.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  6. Google’s new beauty AR features raises bar for digitalization, ecommerce
  7. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  8. Chanel becomes latest luxury player in beauty AI
  9. Moncler appeals to adventurers with special-edition Leica
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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