Television
February 1, 2013
By Erin Shea
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
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","iv":"aeab36795e5525e49bedfa6d0d6e81a2","s":"2e168d7332c49933"}
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