Television
February 1, 2013
By Erin Shea
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
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","iv":"0ed7ba5e9eb45c29aaf083446fc4eae5","s":"ab99342ae9b5091b"}
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