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Dec. 23, 2024
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Mobile

Swarovski fetes 1M Facebook fans via Instagram competition

January 23, 2013

 

By Tricia Carr

Precision-cut crystal marker Swarovski tapped consumers’ interest in image-sharing mobile application Instagram by hosting a contest to mark its 1 millionth Facebook fan that was a one-week sponsorship of digital image competition platform InstaDerby.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Michael Kors walks with influencers in new campaign tier
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Magic, melody guide holiday campaign from Cartier
  9. Roger Vivier enters second act of cinematic campaign
  10. Bleu de Chanel dives deep with new campaign
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