Multichannel
January 22, 2013
By Tricia Carr
Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.
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","iv":"acf554aebd123869076d01d414953e38","s":"05e1318fe6973b29"}
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