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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Aston Martin, Apple release CarPlay Ultra
  7. Pierpaolo Piccioli joins Balenciaga as creative director
  8. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  9. Rimowa honors the winners of its Rimowa Design Prize
  10. Hyatt taps American tennis player Jessica Pegula as ambassador
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