Internet
January 17, 2013
By Tricia Carr
NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.
{"ct":"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","iv":"cd396701814d75fd028df0c7f6a5e9ba","s":"09048ea92987701b"}
Share your thoughts. Click here