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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

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  1. Louis Vuitton celebrates Discord anniversary
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  3. Stuart Weitzman appoints first men’s global brand ambassador
  4. Saks reveals festive window displays
  5. Waterford crafts sonic composition with musician Alissia
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. Carousel activations boost holiday campaign at Louis Vuitton
  8. Roche Bobois furnishes boutique resort in Turks and Caicos
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