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Multichannel

Luxury Daily’s Luxury Marketing Outlook 2013

January 17, 2013

 

By Staff reports

Please click here to download Luxury Daily’s Luxury Marketing Outlook 2013

Higher taxes in France and the United States, slowing demand in China and Europe, counterfeiting, store overexpansion, product overexposure and over-reliance on Flash are the key issues that may hurt luxury businesses this year. But effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Wearables, AI at forefront of 2025’s digital trends: IMG
  7. Michael Kors walks with influencers in new campaign tier
  8. BCG: Four trends driving the new age of luxury
  9. Bleu de Chanel dives deep with new campaign
  10. Tiffany & Co. acquires historic Titanic timepiece at auction
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