QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"27ae424f9b675a74b0060d4430505d41","s":"638185b2eac966ab"}