Mobile
January 7, 2013
By Erin Shea
Swiss watchmaker Hublot is bridging the gap between its print and digital marketing efforts by placing a custom QR code on its magazine advertisements.
{"ct":"z9JM+SUpkMqQxDRhI6jgvP5BpFzk6PvpKLZtqtyapEiKqkG\/nqAt6mqXxl7e9ByUprFXAZH7d44EQ+r3HeECTGkyS+2w\/XrttodnXYJ4lrNnbjwN8rZVYsGJy8T7YiXb3RoBY13NMh8EC9dD7STMav+adFMCYGKqEppnBFeJUTQhA4SNIE5wgV8\/p59qNhhvaQwuFuu+hcnoyIf8O9gD2xucqiPdjj9YoJuF\/\/+qzTLK1Sojb8\/pmos50iOWCmGT5Ux1+raH\/K2toJqisJr+8VsHsaVb444MyAu+ovon2YUCtscLnAFIutPEWcubJ8opY5B77HFMihzwLVB9f5KgrlmqnCIEBnkDy626N0N6mm5kI\/Z+WMktDO0VIKfHLqFTgXeIiLdUsn3vLqYsX2Kl\/tgjH\/JWMbS39y0OPnwz98YmYzpjG6YFqDNkTszzBsaO8TIJKdVbWs6cvWBuBh7hhY4PwUzNKQSF953zRuMxA7HAIlM2oHrtEY+nO7EHmmO4GamrD35GeJK0Opm\/h\/C0sL8LAcQ8nnUiwP72KyrI4+XTXsj7GuqEqTJWYOB67knyXEcwC5pafGQyV2LSaNRxB89CS\/wxxIzJdYov0Mb8Rl1krvWix8XXpDknRZwj5l3l9ZCIzQmIiwOrn98MNnOz7DoO+KkAhcqSaWnjgRww5XiZ\/WfAq0apbpoGMaDhLo9CweKcCHuvSCIvOTYWlqeSaOzzWtZZHoi0jEj3vzoUGXAWq6heNeTfgWhlxNklp6AhAjm57baFKnRKDRZTNIVBHBbot8\/TgUtpVAyNnomR+wxgzP1mCRrfJ9A\/MwbZpZ3qDRh0YzS2R5e6wgSZJ5eLwWbh7n1u01NUr2LwZQe\/GzLLU2qUvM5Z2Fw8RfqWYkIDsa34q+qoqcOcjRk32GV2+A5FssRuXGSfnAeX5DBT25MWJSC5Hu0YuYDdsTTZLaVrX6BXdA\/gfkcz48Zg3cCN1fvZO3BMQz1fQ+D+PnPaz2yjppL14l0yy8IgpiifoZlu7WUQseDoQ0Y+YmzMJtw36jjQnjeVB7JdggEgLkIHgUCBQ7s5x04bZ\/ICjKiPZehFy0bMe9ldQo414aAdo523AXzGy84PbFRp4sKNtZ0AAsNeqZPVEDWwYkpdTAUxqU5TZV7tCh6cdbWEwHnZPrkL6yVmyu0X4U+Cjh94Ui9fqAn\/gtENcktZU9X5uJqumhuJnaOplerJ7dugu\/A8+IvAstg28cucz0b2tA9EejWX6Sffz\/LSS2C0L\/BpDszmLYuYOC1WMRrJ9wq+pj2id4FjIR0rxsXcVchjiErnW46A5o1PsBIKW9jgYnZcLKsHOqCcSFacxaSwO5nLRCXj6v6dQtWj3mAfbKjGEx9ntXHtTzLpafOZ8GtfBMBuF2XTDp2Cu2QfuzkiFJObz3MHNVJfMvbgJkuzasSXk\/+ZTZaq5KAVxkKBBb\/kMP1Hj28y8PMs02upNV3RPDcxAEhFJPOADSoyxIP5rvu2LJIYKjyMg2LeZ92LFkfKNdbyO95WQJVzZIi6yQYA2Ad48T8pimEV4mm7SaXdWIMEegJPppGn3RKNpf+LT2d9TqTp7++aETrWL1pI5XONb7+qKu9kISoRJ\/WcA6q2WVCH3RA\/mH6wJbhz+Ujmm6ghPIOxw4kjulQvHCYBnmOWBMGynWvdvShafyEPuanBUaBY1g\/JOxcIB14hPbefURPm5\/WAsAY597n4tNDkqrfH98mBZDkvY4be0DAV6gHDSof1gZrdhffPbwPTdJa2HcRiKwjKI8PQg1ARx3dXTptWs\/59AHL0\/s5OsvERBcXJN8s\/OW+hm1S1i8K2vj4yKyIVaPAIjhuB+wsFaomIQ7yYhiVuDI\/B59qqzEDcmnGc4QOwe7AGhPESLOQuQP+fqIwL5OP9l2\/VfkoVa2GKhekNYQNw2oUZBx\/mkcWDaAvqq1K3Tl8g1WBQhEju\/wYLWCHz4P+RJxPzsEFHFcV8vt3+NO0GL7dgXOyxODehKWzWh8KdMvxrcHzhfazl8Kbfj07infzvYxZn\/S83smes6EmfHo9kJD0YNXl8FJ25ysgNCPrAq322yqbktD8Yg7U38kQ9h6plJsz\/KgPzGBnSItEdIiIg0ShnNFT89eCyeNkUQY0VnrBJ34zyq9k9SDoZFMCpjxRbzgSduY4fte5V1W5c\/sZTXpe\/V2YC68P9yVL7cBB\/38LQvxx\/cSj6phRC4WD0ujEOTHmxJX+twGR9sybtmK4kWC8SMyKvxZjurTmWzgh2bTaO+6BrZkhWrqyRZhxw1LIrCLv6ls8r+ycT\/R2v+bYPybFNYhbZOStweUtZjfMaldZEgACLj4mCJDa80xAQOy66TxXlUG676TjFSi20SVi0IG+BKdyVu8AM7RLWyEWFr0\/7FG4BZ2ijuzRb6CMeNb4zf0hyDFhqa0GQ4MmwhVJNrNNZ68AR9ZXtdk2N6IgWf2td+ss9XSxtzbIqrUN\/25awguHHcVaLoZoqOFY74ye\/7WLNfAk26EjIaWWNi0PGx32nk3RT7BvWja7+At4rUCtntAOikB3o8XTgC3J3Vun5GZdaQVstrtfh11j4wApCGoHDjpznhcQ6TZ9AVbfsHaOQ3i7IqS3xFcOtJDsVszKw+OD5\/qwQJ3QVVPtNgLX9djLilkr\/MoCkWiKqYRJNLA8QTEDjov3n2\/TB0DbZu842ZuTf8BNhEQNmiD8zU277dhFiTvuJGiWB+TSgQA0oPN2WdUHy75o4oF4M95YNYUDM\/axUDtg5cxVXxmEBLfBiYdH\/Lhf0MuLPvJVhOJNKYJMqU0xcJphO2pW0zu9EcSgPNR5VduE0gmjHfW1QhrHb+J0+9LMBSP4fGC7Aadw30Dvl1sNXWATlObgakz09jkEnRryMVSqeBZiVyo8PdPZNHz4ucTBLcugVQt6MiFUiED0\/6l6tVoevOXywqv+UdaExyfJ21HufAk6DZoRfOR3SpSHM+tIZrH4vI+55\/yH388\/In5iSM+qZEe0YOCeHpKXLTgHWaZgnkbVDYzsf6kJr33n6s32gxKfKNicZCJO\/BZq2KDPzbp675ShIcE\/bE\/61bCiESE0xIqtZegYhjFJ6OEdHiW+3c9Tgh6KYJ7PL9WtC7Du7QjZkC9k01QDOKST13PSqFheZaBOVJo6mdl\/z4WBxQrWpoUFApRe\/\/4jkXXUOsBoX1Or4fKBMlzWgdN5u9\/7EhhHW5gXGupFxvcj4Y\/IhwNBXheVtIPtTtD7A2tVLVB1mp8bgYfVKg7AIaMwJMSxi+gPe3ohNk8Hsx\/lGVT7q9IgJde6zb8D5ZNv6Xm2akizq00CEMz8xmw9pViw7QAEIofIHBeU1TAy7J4BXWtPGilyFL5MdFaZbQueSYEV06EVfwxRZg6hZCJaL+rmO9wVgAzjbPiikd+3zHww0\/ZjQYhGRqjsMAiagc1H1w4Uoj84GBMUORAMBurRJCv9fJygF3nBmRNWwU9oqCkSxnkuLBRDuS73eOVEenVBdnvU+EEpvQlgBWHpvMli1PXtTSF4d45cJmldI6YO8fLvnacZVrEGwRoMBJwyHqpuCso0DLNPNg2QemrQGjT9OqJ9lNtVZ+fwGlxKWp8WCX90hTBNCHBsqmQxAaNb2yKViAjHNBRQOVlmrGkEbS1LSZSIPdyWGrLddiAeh829gbRhhreTHStBpLEbjqWzBlEjSHx5X3TkT24\/kSLs2lo1iCYxGZwLtO7VAS4RyEZhyjlxFCF1JCo8Nf9hYIbk2VRJ2Ku5XnxF1D0bEc4RcOdopdVxzr\/s1UWdV71nTtgzQVLIT0t9KGdY5W9b38Ho6tvcrmjZaeDOvmfcFAn9j\/4rH8oZF9RoMc5VhFSowtJvxs0BdBEjDLPWQVYyC60Al3k8LKGfG68oIIRhQwuxzXjBKKzqa+p\/cM0\/fuG2708W7fEjz9mC+7HToibXEknBpHt+c8B6HjcT\/U8Nt7fDCMQuYVCY4GdLRTv50RV9ZWOGyD7Vrls844p9b02nukw4EngobpNJsFuGbrj9LaKlivbuCpcUCKfLfuY7m\/nkak\/YKjV\/t4jDx4yV7zO+OxNFIKVrRcZkvP64D6Jm8LWzRTkyjujRqI6HKqzX9JkxZ+4lhAs3MBrEI3kWNd5fZaAMrb4KSViwsxaez2DRVflBshg3qaKX42Llqa9MuzzVkZpTfyHKXQnLArx+UnrlbQPGpU6b\/tIG8iEBvdiZbWwQ9ADIblLLx1WGnwj13rrxX88kdFZgzdndg06xS6lw4bfrwM9+bivWwntLjGnK6QZ3cVxmL6W5zMuXYRBitPcH6ZWwdlGMdC4gzf3wiGtZUGpl6R1eUjfe0U6Rr77zZbni3H1d3eXVuomD4PrJj+P3GnzFoVR6T1mFi\/yKFG2BOonQWJb7B3dzlJjV1GiBDW65TcX+5oBIyoQvfRLZ0Y2K1lBMuebYQtEbImynEktPv5FIoKp9hF2dZ6KPGGNmEzwDMXMyGV7V+9INwSxq53t28noSJFS9pz38j0KpebRiizZpd9z3ebiY5fBEzXakJfXioEbz4TIfc8mxTcEctOswJvRVM6QAfuuLCQm\/7ANxmTFR18sPPOkL9tre8z5lQ61xznFLAGU2h+WmJdsM6210hqPQTqM6Dg0gp0534L5MaGgLhB1p+fzezboKAwQNeLe7dQD3CW8bdKUS\/TOWf53L+VPBh+79QZLedXNse1VOXwC9i+hZqclpjSfogL924Pahnr57OawLRQhsSqfqeN1AYIpXHvxXwbg0T3RPyr7XL0\/Vo\/y1WVKObk+F9xwtO1ytUz5Eoz\/uE4e+OvswB3p6pDF99b4p9CSHsA29paVD+ads26kj2pWdvdezKLFGv\/d4\/ThQ4AT+dEoyxWuYVVTQbWZomIPkjnax4Ll+NX57rpwCsOhhw5Oc6w6C3nkW00zLtzeaz4LbNm3l\/ZY3mjzIIIBiEVm1vtPaQb6bXn635lMwdqkI+sMdc\/i+yC2kwX1V4EvsLoE5sCI6agQy4eL0TGlo5pjpOCd7QTb4Qnvuun9GkXuThyN1uL49CoDwwqyhjffZPV+YKN7VvTydmieb40ibT3c4F7COkAB7diRTx8RNALPDJdEqxdjx5v7g9EIP5qPedI4eBBCFIr0W5u6XabNrW7r7ht5ZtKgGLyKZtSFnq9BknfZ\/hxZb+uKfgoaSgMq4MjrdflcF\/V4J3UrB8fuGib13hJ5+BuP+u714MmAArhivoKssCJ5aJQPsIcD1M58+rn2AyF\/Gl6qGvBirLTzf+vlhBYsaJydEkETFGcbPyUxy5R1DyzV+zBI8aEZsNg8XnXjkzzN\/daFiQySHOY97t\/Iys17VYsk4u2n1olqZX9cCeOlAZxejEkvPubex+6a5hWKjbIoNFNISCNKu\/5HmngMR9tz0UwCi\/Mgb0leTJm4lfJulkN1nBsTPc1RtDWVTyua\/d2BfuejjWZIPV0e7yfZp6byfV+s57Qo0XrsVyfsk7vBmEkx3zlgRcZomaaQiHKBqvgpDs6Ca02yGmvZTF2PTCZ0+8T8xiVPucGbmgz7U7jf8AHGuVo60mKBh9rAKLvT+1InZrk\/tM+STRkhgI5eHIMPsEKRikOt0BDAzQ6W\/DhoAaLwFvd\/Apd+Y5ILNpXhctuUatinitZaNawX7AW0lVkYAXkSVCSnisl2Modi2EEnAT\/4J1837uWGvJ2+86JhoUnzjvTSSA9Xs\/jlaO3t9dRjSApHnVGvs1e29wTSZrGz0FYYGDYVfbmxvAZANboZR8zsyUF+oQBEOO9yTt5B4eAirn12o4CVrddEpXydmET5jdCaihYjnAFMk3XPw4Uq9xXVVkELLHLOHU5WZmRJHw\/LKgCBVsnjHffppTi+LEzSBNTC6QvcbEcXhDkrME6xD+F33cZIX91anZDgUUagev\/TTTaT0SBVvW9TO\/eGDlScPeCB6WBrJiYgqIEKToBX61GSIdqml8+nJEw21P+FTHYA+6NnkbZ98dFHFg20z8SRBp22hqWa4OTBTZDY4AUTDR66haDvth4yFsqeOir+NpMHIkkav4xosjDjmopNz+yAkAeYBPnQE1xhc2GWgmvF5g5msM\/SPoeNOSUN0+5IaWINDUBmsFZz7qsuVGDu7Ys6q1OfqosIUT\/q1G9crIXGaRYViC+6GJ8y6KfA\/d3+jZze0D7yBx31DXGhpAGZ\/2mjrVhuwCdWvb09cN0QsJHrTuWoVBGR4Zr6EYT7TCBpYhzl154Mx\/6Dm8yLxzKYvvUGoHjiqysQe7oGoLQhGA4lrD6SvJSKkpTTq0XSI5ZlMsK9x8G0oHwwU49qjphGqP8pQ3JeqrRlkYk6yqmgDb8KBHKTNQ1A1XY0SGeodbsknCMtolk8NhvHzDKrDi8CXSeNzwGtelxdkQoLdgeT7i2qx1WIplvGktu\/ZIpEvYFP8gXKdbmnDN+sQ\/Wd82eLaHqrhuWhyAOr7FTj\/v+toyXDZTLF5TILaY\/p8kn+kMh2pRsrdaRI\/S7C8towwNPp33fYhqclznTAvXtlk5+rR8Sf3Dq3+Is0ie0kbatNuuoJMDeCM+7PmqqByEzLRWIGuzN2ePf+eccNZ8pw7bg4bcqxc3MaVPgXwH89fNvv0IXaXn+n7F8FwcPU8dhU3RFGBx1sd\/vA8tizB0IHC7wdHLELe7k13hv1DJZVZjguy\/d+3gk7vfE9nlrzL+I4hajPtKzsQ4OX6FLdMR\/kkZgK2q\/q5QlbHf9CMiCKXkkyudbVkWJ2yjdUUG6z06AKi4PvcV294g3wgkwcc4H5LAgmi9zsoGhu3yHLGCGIAfyyohbI9k6MF4QZVsuoGAX8R2LaSAs7+8uIz3liA\/4r\/KUKtLAr4eH9UzNSUGSmN9RuRP8ENGyY7LNHciwL80YLSWTie+sANQt6WaudQFCmpSYDbSQFyrbOoY14b\/o9zaDNXuFyvLekDnMXrJKU8=","iv":"a020ef6fbd9f55b5396f4f72a1133e43","s":"8a466528123701c1"}
Share your thoughts. Click here