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Editorials

Preparing for a mobile-led shift in consumer behavior

January 2, 2013

Mickey Alam Khan is editor in chief of Luxury Daily

 

By Mickey Alam Khan

Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers: consumer behavior toward marketing, shopping, entertainment, information and communication is rapidly changing.

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  1. Fairmont salutes company heritage in new campaign
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  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Hyatt taps American tennis player Jessica Pegula as ambassador
  6. Pierpaolo Piccioli joins Balenciaga as creative director
  7. RH appoints new co-chief merchandising, creative officer
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  9. Aston Martin, Apple release CarPlay Ultra
  10. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
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