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Mobile

Top 10 luxury brand mobile apps of 2012

December 31, 2012

 

By Erin Shea

Luxury marketers incorporated new technologies into branded mobile applications to wow their consumers, further engage with brand enthusiasts and boost mobile sales this year.

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  1. The Ritz Carlton, Missoni launch beach club in Bali
  2. Baccarat pulls incoming CEO from Printemps
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. 'Clash de Cartier' campaign explores dichotomy of dressing
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ferrari, Chivas Regal forge multiyear partnership
  10. Lancome to secure spokeswoman Julia Roberts for $50M
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