Mobile
December 28, 2012
By Tricia Carr
Precision-cut crystal maker Swarovski has found mobile to be an integral channel and is in the midst of developing a long-term strategy. However, increasing application usage and gaining control of user-submitted content are the brand’s biggest obstacles.
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","iv":"cb1a7965ca8feb1fd25c6e1a4b8ef361","s":"a447e2932dcd4bd6"}
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