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Multichannel

Ralph Lauren targets affluent holiday shoppers via multichannel campaign

December 26, 2012

 

By Erin Shea

U.S. lifestyle label Ralph Lauren is targeting affluent holiday shoppers through a multichannel campaign that includes social media, print and digital efforts.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Baccarat pulls incoming CEO from Printemps
  9. Roche Bobois furnishes boutique resort in Turks and Caicos
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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