Multichannel
October 11, 2010
By Peter Finocchiaro
London’s Harrods offered in-store and online discounts for shoppers who signed up for its rewards program in a move to bolster its customer relationship marketing.
{"ct":"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","iv":"3e4cb7875a02e9f7b4ecd1aa82b22281","s":"91e0df0d724c3018"}
Share your thoughts. Click here