Multichannel
December 17, 2012
By Tricia Carr
Mercedes-Benz USA is pushing its Winter Event through a multichannel campaign that nods to Santa Claus’ “Naughty or Nice” list in a commercial and e-card tool.
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","iv":"79b12ff32c39945b321cc0879fcf72f5","s":"41987da9980f01f0"}
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