Internet
December 13, 2012
By Tricia Carr
French fashion house Chanel remodeled its Web site to more effectively intertwine product browsing with content and imagery so that visitors become immersed in the brand world.
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","iv":"4773805b0cd227748d91b0d00ea01337","s":"2b0fb32ad15c163d"}
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