Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"de0e004f2efcd47abdea02e12100ff3f","s":"19e463a6ea0514bb"}