Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
{"ct":"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","iv":"d98a93325b937381519d02b7b07175ed","s":"fa4ecad2a1d3cb81"}